The purpose of SEO is to get a roofing company noticed in the search algorithm.
Though SEO firms utilize multiple marketing strategies to do it, all of them have their basis in good search engine optimization.
Acknowledging this, these are the important concepts that roofing contractors investing in effective SEO help should focus on to rise to the top of the SERPs and make more sales in their service areas!
- Focus On Local Marketing - Marketing on a local scale, to members of a roofer’s immediate service area, is the best way to reach those customers. Using local SEO, a user-friendly website, directory listings like Google Business Profile, and social media, roofers can leverage their SEO to spread awareness to local customers and be seen organically during “near me” searches and on Google Maps.
- Boost Brand Reputation With Social Proof - Request customer reviews and testimonials, as this type of social proof is one of the best ways to make new customers from existing customers. Social proof doesn't just build brand reputation among local audiences. With good reputation management, roofers can prove to new audiences that they care about their customers and provide high-quality work.
- Build Authority With Inbound Links - Brand authority is important for showing the search algorithm that a brand is valuable and should have its pages shared. A great way to build that authority is by attracting high-quality inbound links from other pages linking to blog posts and other content within the company’s website. Using content marketing alongside local and general SEO help, roofing companies can get those inbound links and increase the attention that Google pays to their site.
- Strive To Be In The Google Maps 3-Pack - Through effective SEO and other local marketing strategies, roofers who are viewed by the search engine as being reputable authorities within their local search area can appear in the coveted 3-Pack during “near me” searches. This featured spot is great for bringing in more hot leads.
- Work With A Professional SEO Firm - Avoid being overwhelmed with SEO practices and the other marketing strategies that work with them by hiring an experienced SEO firm to work with. The money spent on professional SEO services will pay for themselves with higher pagerank, increased visibility, brand awareness, and more sales.
SEO help should be considered an essential part of every roofing contractor’s digital marketing plan.
To achieve success with these ideas and many other marketing concepts, hire an SEO firm for roofing contractors that can help!